WebMarkets is proud to announce that Mackenzie Gilliam has become a Partner in our Digital Marketing agency. Gilliam has been an integral part of the WebMarkets family for three incredible years. Her dedication to the company and our affiliate brands, has been invaluable.

 Evaluating Return on Advertising Spend (ROAS)Return on Advertising Spend (ROAS) is a metric used to measure the efficiency of an advertisement campaign and evaluate its performance. ROAS is calculated by dividing the total revenue generated from an advertising campaign by the total cost of that same campaign. This measurement helps to indicate how effective an advertising campaign has been in driving conversions, sales, and profits for the business. How is ROAS Calculated?ROAS ca...

 What to Look For When Hiring a Medical Marketing Company for Your Practice Hiring a medical marketing company to help your healthcare clinic grow and reach new heights can be a smart move. But before you make that decision, it’s important to understand both the pros and cons of choosing such an agency, what to look for, and how to best optimize your agency relationship.  Learning from the mistakes of others and knowing what to expect from a medical marketing firm ...

 Evaluating Marketing Plans for DO and MD PhysiciansWhen marketing to a Doctor of Osteopathic Medicine (DO) and a Medical Doctor (MD), it is important to understand the differences between the two, as well as how these differences should influence the marketing strategy. DOs and MDs - What's the Difference?The main difference between DO and MD physicians is that the former practice osteopathic medicine, which emphasizes the connection between body structure and function. Osteopathi...

 Medical SEO Provides Big ROI for Medical ClinicsSEO stands for search engine optimization and its professional discipline creates-long term search engine digital assets for medical and healthcare clinics. And when it comes to new patient acquisition, the results can be incredibly fruitful for a long time.Medical SEO isn't one thing. In fact, SEO is a culmination of 200+ algorithm factors, all weighted differently and working together to provide the patients with the best results f...

 How Hospitals and Physicians are Using Social Media to Connect with PatientsIn the past, hospitals and physicians were hesitant to use social media platforms to connect with patients. They feared that it would be a breach of patient privacy or that it would be too time-consuming. However, social media has turned out to be one of the best ways to connect with patients and improve patient care. In this blog article, we will discuss the social media advantages in healthcare and how hospitals ...

There's Power in Positive ReviewsGoogle My Business is a powerful tool for businesses of all sizes. If you're a healthcare physician or clinic, it's important to set up a Google Business Profile, accumulate valuable online reviews, and optimize it for your target audience. In this blog post, we'll discuss the ins and outs of creating and managing a Google Business Profile for healthcare physicians and clinics. When it comes to your healthcare reputation online, there is no b...

Just like smartphones, healthcare website technology changes and improves every day, meaning the average lifespan of a smartphone, or healthcare website, is 2-3 years.When to Redesign Your Healthcare Website.‌That's right - healthcare websites need to be redesigned regularly in the same way that smartphone technology progresses. When your smartphone is ready for an upgrade in speed, performance, and functionality, so is your healthcare website. It's true, healthcare market...

 A doctor's healthcare practice website is vital to providing patients with their clinic information, conditions treated and medical procedures regarding the doctor's and/or surgeon’s services. Clinic websites are vital for obtaining great marketing & SEO results for the practice as a whole. But What About Individual Physician Websites?‌In today’s competitive healthcare environment, every medical practice website is racing to get to the top of Google. And n...

Sometimes, we get this question:Does SEO really matter in healthcare? The Answer is Yes, It Does.‌ SEO is one of the most important aspects of medical website design, yet it's often overlooked or put on the back burner. It doesn't matter whether you are a healthcare clinic or any other type of business; healthcare search engine optimization (SEO) is a great asset when your goal is to increase the number of patients, as well as the kind of patients, walking throug...