Medical SEO Provides Big ROI for Medical Clinics
SEO stands for search engine optimization and its professional discipline creates-long term search engine digital assets for medical and healthcare clinics. And when it comes to new patient acquisition, the results can be incredibly fruitful for a long time.
Medical SEO isn't one thing. In fact, SEO is a culmination of 200+ algorithm factors, all weighted differently and working together to provide the patients with the best results for their unique search query.
Sounds confusing, right?
Well, it is. But not for us.
We structure our clients' medical SEO based on competitive strategies that are built to occupy the #1 spot. This is where credibility, authority, and the lion's share of traffic lives.
Well, why does this matter for a healthcare clinic?
Thousands of patients are searching for thousands of terms to self-diagnose and locate healthcare clinics and providers EVERY HOUR.
Yes, you heard that right. Every hour.
Not only are there thousands of searches on Google, but organic SEO yields the highest conversion ratios when compared to all other traffic sources. This means SEO has the biggest bang for your buck. Google is the “I need it now platform” and medical SEO is what gets you there.
So, where does your clinic pull up on Google? If it's not on page 1, you're irrelevant to the patient population you serve.
So, Where Do You Start with Medical SEO?
Medical Keyword Research
We recommend starting with keyword research. What are the terms that your patients are searching for that are leading them to a clinic in a certain area? How often are these patients searching for these terms? What other medical websites are occupying the top rankings on these terms?
Determine an SEO Strategy
Common factors to improve medical SEO are known as on-page and off-page SEO strategies. The right SEO agency will evaluate the keywords your clinic prefers to focus on, then conduct a website and competitor audit. Based on the results of these audits, you can determine the right places to focus your SEO efforts.
Remember those 200+ algorithm factors, yeah those. But pick your spots wisely for the most efficient and effective progress.
A Recap on Common SEO Techniques for Medical Website Optimizations Include:
- Using proper keywords in titles, meta descriptions, and tags
- Creating strong and keyword-rich content
- Doing strategic research on commonly used keywords searched by patients
- Identifying keyword niche terms based on opportunity and content gaps.
- Confirming your medical website is properly tagged and indexed by search engines
- Constructing the correct internal and external link building strategies
- Following all Google Compliant Structures
By following these common SEO strategies, your medical and healthcare practice can begin the journey of online credibility and authority on Google.
What is an Accurate Medical SEO Timeline?
How long does medical SEO take to gain traction? A good medical SEO plan will take roughly 3-9 months in moderately competitive markets. In larger, more competitive markets, 6-18 months is realistic. this all depends on the SEO plan, the providers implementing the plan, and the aspects of the SEO Pie that are being implemented.
After the growth phases have been constructed, wildly successful results will follow.
Why Isn't Your Medical Website Found on Google?
A typical medical website will not show in the search results if there are indexing issues, multiple website errors, redirect problems, duplicate content errors, or a low domain authority. Plus other factors, but these come up the most.
Never Underestimate the Power of SEO for Your Practice.
With the right SEO strategies, your medical clinic has the opportunity to be placed #1 on Google 24/7/365. This is a never-ending digital salesperson for your practice, and communicates to patients that you and your medical practice is the best doctor or clinic in the area.
Medical website SEO optimization should be considered an important part of any medical marketing strategy. It is an ongoing process that requires time and dedication in order to see results. However, the rewards can be great, both in terms of higher search engine rankings and increased patient traffic to your medical website.
Selecting the Right Medical SEO Agency
If you are not sure where to start with medical SEO, it is very important to vet an medical SEO expert provider on their SEO experience as well as experience in the healthcare industry. Agencies like WebMarkets Medical specialize in healthcare marketing and can help get your medical website on a better, faster, stronger path to success.
When you are ready for expert advise to improve your patient volume and invest into medical SEO with the right company, contact WebMarkets Medical.