FRACTIONAL HEALTHCARE CMO SERVICES

When you should partner with a fractional CMO.

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80% of healthcare organizations benefit from a Fractional Healthcare CMO.

What is a Fractional Medical CMO?

A fractional healthcare CMO or Chief Marketing Officer provides a structured marketing plan vision and implementation strategies from an outsourced, set amount of time schedule. The fractional CMO is responsible for activities in an organization that have to do with creating, communicating and delivering offerings that have value for patients and healthcare providers.

A CMO's primary mission is to facilitate growth and increase sales by developing a comprehensive marketing plan that will promote brand recognition and implement long-term competitive advantages. In order to achieve their own goals and effectively shape their healthcare organizations' public profile, CMOs must be exceptional leaders and assume the voice of the patient across the clinic, practice, and hospital organization.


Benefits of a Fractional CMO

  • Experience and Knowledge
  • Time is Dedicated
  • Less Risk
  • New Strategies
  • Lower Costs
  • Experiences with Marketing Staff
  • Tax Benefits


Questions to Ask a Fractional CMO

When it's time to hire a fractional medical CMO, you still want to conduct an interview and ask them the right questions to ensure they're the right fit. Here are a few of the questions you could ask:

  • What are the common KPI's you track?
  • What are some pricing frameworks you use?
  • How do you approach inbound and outbound marketing?
  • What strategies and tactics would you use to help drive revenue?

You can see how each of these questions is specific and gives you an idea of their knowledge and the kind of strategies they use. You'll get a feel for their approach to marketing, their knowledge of the industry, and whether they're up-to-date on the latest marketing trends.


Chief Marketing Officer Roles & Responsibilities

  • Oversee a company’s overall advertising and sales strategy
  • Drive revenue by increasing sales through marketing activities
  • Identifying new growth opportunities
  • Develop the structure of the business’s marketing department
  • Negotiate advertising contacts
  • Approve marketing campaign ideas
  • Coordinate marketing efforts with the company’s financial and branding goals



Day-to-Day Duties

  • Plan, direct and coordinate marketing budgets in accordance with organizational goals
  • Plan campaigns with coupons, giveaways or contests to bring attention to and create interest in one of the organization’s products or services
  • Undertake market research studies and analyze the results in order to better understand the market and customer tastes
  • Use research to identify likely customers for a product or service and then develop a pricing strategy that will induce them to purchase the product or service
  • Market research, pricing, product marketing, marketing communications, advertising and public relations.



Fractional Medical CMO Requirements

  • Bachelor's degree in Marketing
  • 10+ years of healthcare marketing and business development experience - with a focus on marketing expansion
  • 5+ years of experience in a leadership role


The time is now.

GET STARTED

road to 100x return on advertising spendthe road to 100x

For every client, the goal is 100x return on advertising spend. The road to 100x starts with research to identify opportunities for the medical + healthcare clients we represent. This strategic process positions our healthcare clients for wildly successful results. 

We call this, the road to 100x.

SCHEDULE A DISCOVERY CALL

We listen to client objectives and evaluate if WebMarkets Medical is the right fit for the client needs. If so, we initiate the process of finding opportunities within the client's healthcare specialties, patient psycho demographic, and geographic areas.

Based on market research, patient demand, and competitor analysis, we identify opportunities in the market that accomplish the objectives of the client.

Based on the opportunity analysis, the WebMarkets Medical strategy team recommends specific aspects of the marketing mix to accomplish client objectives. For most clinics, this includes variations of medical website management, SEO, review generation, and social media.

An effective healthcare digital plan is consistently evolving. Based on effective data analytics and conversion tracking tools, WebMarkets Medical continues to improve all aspects of the marketing mix.

we fit all your
medical marketing needs.

WebMarkets Medical has everything you need to start or revamp healthcare marketing plans and new patient acquisition models. The first step is to schedule a discovery call and connect with a qualified healthcare marketing representative.

strategies backed by ROI.

The future is patient communication is online. From concept to completion, our custom healthcare marketing strategies connect patients with the right providers proven by data, an backed by ROI.

Kris Lloyd, SEO + Healthcare Marketing Advisor

Throughout his 15+ years of healthcare marketing experience, Kris Lloyd has lead teams to developed hundreds of healthcare marketing + SEO plans that have all generated wildly successful results.

get bigger, better results. contact us.