Google Search, also known as SEM or PPC, allows you to launch campaigns within search engine results, providing you with a sponsored post that links to a set page on your website (often with the most relevant content for the keywords utilized in the search engine). PPC ads allow you to share your website's URL along with a meta title, description, and in some cases, keywords that are relevant to your site itself.
Using tools such as Google Search Advertising allows you to hone in on specific users based on interests, behaviors, keywords, and even the psycho-demographics you want to target.
In conjunction with Google Trends, utilize Google Search Advertising to create effective campaigns with keywords and phrases that are trending and most popular in your industry. Target local competition by creating competing ad campaigns that appear for users in your area whenever they are in search of products or services that you offer. Spend time gauging the success of each campaign you run with in-depth reporting and analytics provided when using Google AdWords to launch your next marketing strategy.