Evaluating Return on Advertising Spend (ROAS)Return on Advertising Spend (ROAS) is a metric used to measure the efficiency of an advertisement campaign and evaluate its performance. ROAS is calculated by dividing the total revenue generated from an advertising campaign by the total cost of that same campaign. This measurement helps to indicate how effective an advertising campaign has been in driving conversions, sales, and profits for the business. How is ROAS Calculated?ROAS ca...

 Medical SEO Provides Big ROI for Medical ClinicsSEO stands for search engine optimization and its professional discipline creates-long term search engine digital assets for medical and healthcare clinics. And when it comes to new patient acquisition, the results can be incredibly fruitful for a long time.Medical SEO isn't one thing. In fact, SEO is a culmination of 200+ algorithm factors, all weighted differently and working together to provide the patients with the best results f...

 How Hospitals and Physicians are Using Social Media to Connect with PatientsIn the past, hospitals and physicians were hesitant to use social media platforms to connect with patients. They feared that it would be a breach of patient privacy or that it would be too time-consuming. However, social media has turned out to be one of the best ways to connect with patients and improve patient care. In this blog article, we will discuss the social media advantages in healthcare and how hospitals ...

Top Tips on How to Build Trust With Patients on Your Website.‌ Building patient trust is a must for converting website visitors into new patients. But, what are some website building tips for healthcare clinics to build patient trust? Let's analyze how to build patient trust on your healthcare website. Web traffic is what happens when a website receives actionable web pages from its visitors. Every visitor leaves footprints on your website, building up the total count of uniqu...

webmarkets-button-02 The Short Answer Is Yes. ‌ In today's competitive, patient self-diagnosing online environment, SEO is necessary for an orthopedic surgeon and clinic to succeed.   Let me explain why: Search engine optimization (SEO) is a valuable asset for every orthopedic practice. By ranking high on Google, building organic traffic and creating increased visibility for your healthcare practice, SEO is crucial to buil...