Here’s a solid HIPAA Compliance Website Checklist tailored for hospitals, clinics, and private practices, tailored to orthopedics, neurosurgery, ENT, dermatology, family medicine, medical weight loss, and integrative medicine healthcare organizations. 🧠 Core ConceptsHIPAA (Health Insurance Portability and Accountability Act) applies whenever a website collects, stores, transmits, or processes Protected Health Information (PHI). Anything that can identify a patient and relates to he...

 Evaluating Return on Advertising Spend (ROAS)Return on Advertising Spend (ROAS) is a metric used to measure the efficiency of an advertisement campaign and evaluate its performance. ROAS is calculated by dividing the total revenue generated from an advertising campaign by the total cost of that same campaign. This measurement helps to indicate how effective an advertising campaign has been in driving conversions, sales, and profits for the business. How is ROAS Calculated?ROAS ca...