04Nov

The HIPAA Compliance Website Checklist

Here’s a solid HIPAA Compliance Website Checklist tailored for hospitals, clinics, and private practices, tailored to orthopedics, neurosurgery, ENT, dermatology, family medicine, medical weight loss, and integrative medicine healthcare organizations.

 


🧠 Core Concepts

HIPAA (Health Insurance Portability and Accountability Act) applies whenever a website collects, stores, transmits, or processes Protected Health Information (PHI). Anything that can identify a patient and relates to health, treatment, or payment.

So even if your site isn’t running a full EHR (Electronic Health Record), things like contact forms, chat tools, appointment requests, and analytics tracking can trigger HIPAA obligations.


✅ HIPAA Website Compliance Checklist

1. Data Collection & Transmission

  • Use HTTPS with a valid SSL certificate (TLS 1.2+) on your medical website.

  • Encrypt all form submissions that include PHI (SSL in transit + encryption at rest).

  • Ensure email notifications with PHI are either encrypted or replaced by secure portal alerts.

  • Avoid standard contact forms (use HIPAA-compliant forms like High Level HIPAA Forms, PulseMD, Agency Atlas, or FormDr).

  • Disable form auto-fill or caching of PHI in browsers

 


2. Hosting & Infrastructure

  • Host on a HIPAA-compliant server (e.g., AWS with BAA, Atlantic.Net, or Google Cloud Healthcare).

  • Maintain a Business Associate Agreement (BAA) with the host.

  • Ensure daily encrypted backups of the database.

  • Use secure SFTP or equivalent protocols for file transfers.
     

 


3. Third-Party Services

  • Only integrate with vendors who sign a BAA — this includes:

    • Email services (e.g., Paubox, Google Workspace with BAA)

    • CRMs or marketing platforms (e.g., Salesforce Health Cloud, HubSpot Enterprise with BAA)

    • Telehealth tools or chatbots.
       

  • Avoid using tracking scripts (Google Analytics, Meta Pixel, Hotjar, etc.) on pages where PHI is collected.

  • Use a HIPAA-compliant analytics platform (e.g., Matomo on a private server, or Google Analytics 4 configured to avoid PHI collection).
     

 


4. Access Control & Security

  • Restrict access to PHI with role-based permissions.

  • Implement 2FA (two-factor authentication) for admin logins.

  • Enforce password complexity & expiration policies.

  • Maintain an audit trail of all access and changes.
     

 


5. Content, Cookies & Tracking

  • Include a HIPAA-compliant Privacy Policy detailing PHI handling.

  • Include a Notice of Privacy Practices (NPP) accessible on the site.

  • Use a cookie consent manager configured to block trackers until consent is given.

  • Do not store IP addresses, referrers, or session data linked to PHI.
     

 


6. Patient Communication

  • Use secure messaging portals instead of email for patient inquiries.

  • Do not publish testimonials containing PHI without written patient consent.

  • Do not use live chat tools unless they’re HIPAA-compliant (e.g., Compliancy Group, MedChat, or LiveChat with BAA).

  • For appointment scheduling, use tools with BAAs (e.g., SimplePractice, NexHealth, or IntakeQ).
     

 


7. Maintenance & Training

  • Conduct annual HIPAA risk assessments.

  • Document all BAAs and security policies.

  • Provide staff HIPAA training for handling website inquiries.

  • Maintain a breach response plan.
     

 


8. Marketing & Remarketing

  • No retargeting ads based on health service page visits.

  • Only use anonymized data for campaign performance.

  • Do not share PHI with ad platforms (Google, Facebook, etc.).

  • Avoid embedding social media widgets that track user behavior on pages handling PHI.
     

 


⚙️ Optional: HIPAA-Safe Stack Agency Tools

Hosting: DNN4Less.com or AWS (BAA)
Forms: High Level HIPAA Compliant Forms
Email: Google Workspace BAA
Analytics: Matomo on private server

AI: Custom Trained, Closed Source Large Language Model on Private Intranet
Chat: MedChat or Compliancy Group’s solution
CMS: DNN, Sanity, WordPress hardened with HIPAA plug-ins and managed BAA host
Agency: HIPAA Compliance trained

 

Related Articles

WHAT IS RETURN ON ADVERTISING SPEND (ROAS) AND HOW IS IT CALCULATED?

 Evaluating Return on Advertising Spend (ROAS)Return on Advertising Spend (ROAS) is a metric us...

VIEW MORE

WebMarkets Announces New Agency Partner

WebMarkets is proud to announce that Mackenzie Gilliam has become a Partner in our Digital Marketing...

VIEW MORE

WHY DOCTORS SHOULD HAVE A PERSONAL MEDICAL WEBSITE TOO

 A doctor's healthcare practice website is vital to providing patients with their clinic in...

VIEW MORE

HOW OFTEN SHOULD YOU REDESIGN YOUR HEALTHCARE WEBSITE?

Just like smartphones, healthcare website technology changes and improves every day, meaning the ave...

VIEW MORE

Blog Categories

Receive Article Updates