Evaluating Marketing Plans for DO and MD PhysiciansWhen marketing to a Doctor of Osteopathic Medicine (DO) and a Medical Doctor (MD), it is important to understand the differences between the two, as well as how these differences should influence the marketing strategy. DOs and MDs - What's the Difference?The main difference between DO and MD physicians is that the former practice osteopathic medicine, which emphasizes the connection between body structure and function. Osteopathi...