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THE INS AND OUTS OF GOOGLE BUSINESS PROFILES FOR HEALTHCARE CLINICS AND PROVIDERS

03 May, 2022 | Clinic Marketing, Strategy | Return|

There's Power in Positive Reviews

Google My Business is a powerful tool for businesses of all sizes. If you're a healthcare physician or clinic, it's important to set up a Google Business Profile, accumulate valuable online reviews, and optimize it for your target audience. In this blog post, we'll discuss the ins and outs of creating and managing a Google Business Profile for healthcare physicians and clinics. 

When it comes to your healthcare reputation online, there is no better place to build it than with clinic and provider Google reviews. Here we will provide some tips on how to optimize and generate more leads and patients from your Google Business Profile listing. The ROI is huge and well worth the effort in optimizing and accumulating patient reviews.

Google My Business is a great way to connect with local patients. When you set up a Google Business Profile, you can control how your business information appears on Google Search and Maps. You can also add photos, videos, and reviews from your patients and customers.

Dual Profile Listings Available

Many healthcare professionals do not fully understand the variety of opportunities Google Business Profiles provide for healthcare providers and clinics.

Few understand this and even fewer take advantage of it. As a healthcare provider, you can have a GMB profile and accumulate reviews. You can also accumulate Google reviews for your clinic GMB. This is a strategy to accumulate twice as many reviews for the physician and the clinic, therefore occupying more online real estate for your healthcare practice.

Great for the Local SEO

First and foremost, a Google Business Profile is the perfect way to ensure your business shows up in local search results. When patients are searching for a healthcare provider in their area, they're likely to use Google Search. If you have a Google Business Profile, your business will appear in the local "map pack" search results with all of the critical information patients need, such as your address, phone number, website, and hours of operation.

Google Maps

Many patients also use Google Maps to find healthcare providers. If you have a Google Business Profile with a verified listing, your business will appear on the map with a pin indicating your location. This is an excellent way to connect with potential patients who are looking for a provider in their area.

Google Advertising Options

In addition to appearing in local search results and on the map, you can also use your Google Business Profile to reach out to potential patients through Google Ads. With Google Ads, you can create a custom ad campaigns and extensions that target potential patients who are searching for healthcare providers and specialties in your area. You can specify the keywords you want to target, the radius around your location, and the budget for your campaign.

This is a great way to connect with patients who are already interested in finding a healthcare provider in their area. With Google Advertising, you can connect with these potential patients and convince them to choose your clinic or practice over the competition.

Maximize Scarce Online Real Estate

A Google Business Profile is also a great tool for maximizing online real estate. How is this possible? Well, in healthcare, there is an opportunity to optimize a Google Business Profile for a clinic as well as an individual provider. This means, if optimized correctly, a physician can be ranked #1 on Google Search and #1 on Google Maps for their respected specialty.

Optimizing a Google Business Profile for healthcare providers and clinics can be a daunting task. However, by following some simple best practices, you can ensure your business is seen by the right people at the right time.

Tips on how to generate more leads and patients from your Google listing:

  • Setup a healthcare clinic and healthcare provider(s) GMB listing
  • Ask patients to leave you a Google review.
  • Make sure all of your business information is accurate and up-to-date
  • Add photos and videos of your clinic or practice
  • Encourage patients and customers to write reviews
  • Use Google Ads to target potential patients who are searching for healthcare providers in your area.
  • Contact a healthcare marketing advisor for additional strategies

 

So, what are you waiting for? Set up your Google Business Profile today.

 

 

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