Orthopedic Surgeon SEO

A crucial point to success is the working relationship we have with the practice administrators. 

As we align our goals with the practice management and group of surgeons, we work diligently to complete those goals, resulting in ultimate success for the practice.

Simply put, conversions are the number of people or visits to your site that you can change from "audience" to "customers." Tracking and understanding your conversion rates is one of the most basic and essential aspects to ensure that your marketing approach fits your needs. Calculating your conversions is not a measure of how successful your site is based on every patient. That means that this metric isn't designed to measure how much revenue you gain from every single patient, only the number of people who come to your site and decide that you've met their needs well enough for them to perform whatever task you need. For many clinics, a conversion is when somebody makes a sale. However, in the realm of orthopedic practices, it is more likely that you'll set up your conversions based on when somebody schedules an appointment or consultation.

While conversions aren't always the most appealing statistic that you'll follow to determine the success of your campaigns, it is an excellent indicator of assessing the accuracy of your message and how well that fits with your target audience.

Conversion rate success can vary on a variety of different factors. For some marketing campaigns, a conversion rate below 1% or even a fraction of that could be a resounding achievement. In other cases, you may find that your conversion rate is 30% or higher. Attempts to increase your conversion rate are broken down into a few key areas. Generally, inadequate conversion rates are primarily the result of a marketing campaign targeting an audience that is too broad. Work diligently to ensure that you identify and target the best audiences for your efforts and critically evaluate your strategy to ensure that you aren't entirely missing a different demographic.

The second issue that leads to low conversion rates is frequently poor content or a poor approach. While some strategies may call for short sales periods and fast reaction times from patients, other audiences will need to build trust before you ask for a sale or appointment. If you find that your efforts aren't bearing the fruit you expect, this may be the culprit. In addition to inadequate trust-building, poorly written content or off-base advertising can lead to disinterest and disengagement from your audience. Both of these factors will push your conversion rates down.

While conversion rates are relatively straightforward, there can be some nuance to identifying the finer details about what or who constitutes a conversion. For example, some practices only count a conversion when an appointment is booked through their website. However, this may arbitrarily affect other conversions that were related to that marketing approach. If somebody visits your website but then decides to drive down and schedule an appointment in person, it may not appear that you received a conversion. Accurately identifying your conversion rate can help you evaluate your marketing approach.

Finally, while conversion rates are simply converting an individual into a patient, ROI and ROAS can become a little more involved but are frequently considered a gold standard when determining the overall success of a marketing effort. Because conversion rates don't account for the actual amount of revenue that your actions have generated, working to ensure that you understand your ROI and ROAS statistics can help you determine how successful your work has been.

ROAS is one of the most simple yet effective methods of determining your marketing success. While ROI can consider various factors, ROAS focuses on how much money you've spent on your ads. Generally, this is a "cost-per-click" budget versus how much revenue was generated directly from those ads. While ROAS doesn't give you a complete picture of your overall marketing strategy, it can quickly help you evaluate how well an advertisement is performing.

Many clinics and medical practices utilize an approach of segmenting their markets and running various advertisements on different audiences. While their entire strategy is considered their marketing campaign, it can be critical to identify which advertisements are successful and which ones need to be adjusted or eliminated.

Periodic review of your advertisements ROAS can help to improve overall ROI. This is a critical component of effective marketing to ensure that the money you spend on advertising is multiplying as it returns profits to you.

However, if you need to dig into your entire marketing budget, ROAS should only be considered a single component of your strategy. Instead, ROI can help encompass a wide variety of your marketing expenses so that you can see what your profit margins are for any given marketing campaign.

ROI or Return on Investment is a broad-reaching measure of the success of all of your efforts. While many factors can be utilized to come to your actual ROI, it is crucial to understand that ROI is meant to help you know how much real profit you're making in regards to your marketing tactics. ROI generally does not take into account your expenditures after you've acquired a patient. This is simply a measure of how much revenue your marketing campaigns generate versus your marketing costs.

Determining an accurate ROI is essential to understanding the success of a campaign. If you're targeting new patients through ads, it can be relatively straightforward to determine your ROI. However, you may also need to consider some of the costs associated with building the backend of your marketing efforts. This can include your marketing expenses, like ads, marketing retainers, contracts, meeting time, and the cost of producing fresh and relevant content.

Understanding which expenses and revenue are being calculated in your ROI is crucial to getting an accurate figure. Ensure that you consider all of the costs associated with each marketing campaign and accurately track how you're gaining new patients or procedures to continue growing your marketing success and practice.

Aligning all of the steps to effectively get your orthopedic practice and services in front of potential patients might seem daunting. While building an effective marketing campaign can certainly be done without the help of certified marketing professionals, it usually entails a lot of trial and error, unnecessary expenses, and time spent focused on understanding the background behind building a successful marketing approach.

You are a busy medical professional whose valuable time should be spent on serving your patients. We can help. At WebMarkets Medical, we know and understand medical practices, their patients, and the cutting-edge techniques to ensure that we help you grow your practice.

We take pride in the work that we do with our medical patients. Successful marketing campaigns in this industry means that patients find the solutions they need to help them live healthier and more productive lives. At WebMarkets Medical, we are committed to understanding your practice, building trust with your audience, and effectively telling your story so that you can continue to help the people in your community.

Whether your clinics needs to develop a campaign from the ground up, or if you need some guidance on creating a marketing strategy that connects, we have the expertise to help you grow your practice today. Call today to schedule an appointment today so we can create an effective SEO strategy that helps you reach more patients and enhance your bottom line.