website image assets.
Step 5: Don't Ever Cut Corners on Website Images
Importance of Images
Professional photography and graphic design truly do say 1,000 words. The higher the image quality, the higher the engagement to the ad and conversion from a visitor to a buyer. Professional photography and graphic design for your brand is always the correct solution.
High Quality Images
If you are using images on your site, they need to be appealing to the eye. Blurry and pixelated images will only annoy visitors to your site. Clean and clear images will entice visitors down the page.
The Use of Alt Tags
When uploading and coding images on your site, make sure to use alt tags. Without documenting an alt tag per image, the Googlebot will not identify this image as any important or value to your website. In our world, this is an easy opportunity lost.
social media marketing.
Step 6: Integrate Social Media
Simple links and icons on your website, pointing to your social media channels is... ok. But how can you make it great? Each social platform allows for unique social plugins to be added to your website, enhancing the end user experience and further integrating your client, customer, patient or prospect with your brand. Besides user engagement, the silver lining comes with additional Social Media signals that can increase your website SEO.
Facebook
Facebook is a PR marketer's dream. With over 2.3 billion worldwide consumers and business pros alike spending hours on this social media site, businesses are flocking to create their own Facebook business profile to engage the masses. The result of Facebook business page marketing is creating an extremely strong, loyal, and equitable brand for your company's products and services.
Look into Facebook social plugins for developers to gain insights on how to maximize your website.
Twitter
Just like with anything else, to successfully create a social media presence for yourself, your company, or your products, you must put in time and effort. Social media marketing is not a part time or do when you have the time job. It is a full time responsibility that only pays dividends when dedicated people apply their social media marketing knowledge and consistent efforts to make it a success. Twitter creates an online affinity and has evolved to become an incredible news feed for a large segment of the population. These are people who have shown an interest in you, your products, services, or industry and would like to hear more about you.
Look into Twitter developer tools to gain insights on how to maximize your website.
Instagram
If you have a young(er) target audience, then chances are they use Instagram. Instagram is a popular social media platform that allows individuals to tell their stories via images and videos. Businesses also tell their stories on Instagram, which can attract a loyal audience to a person, brand, product or service. Instagram allows for businesses to use five different kinds of ads, making their product interactive. Find out if Instagram Business is best for you.
Look into Instagram developer tools to gain insights on how to maximize certain plugins for your website.
Other Platforms
Social Media Marketing is everywhere. It is now the primary strategy that companies utilize to create a strong online and offline brand and reliable reputation for their products and services. Social media marketing costs 62% less per lead that traditional marketing, has higher conversion rates, provides valuable data, and gives your current and potential customers the opportunity to engage and communicate back to you.
Managing Social Media Accounts
From a business perspective, social media marketing should be catered to needs of tour target demographic. Do you want to access new customers according to targeted demographics? Do you want to brand your business in a unique way? Want to develop loyal and lifelong relationships with your clients, customers and/or patients? Well, we have develop a four prong communication & funnel strategy to foster new relationships, leads and sales from those who are wanting to purchase products and services like yours. Contact WebMarkets for a social media strategy demo.
website analytics.
Step 7: And We're Back Full Circle
Tracking Website Visitor Traffic
After your website is launched, its time to dive even deeper into the it's Google Analytics.
At WebMarkets we are fully certified Google Partners, with ample expertise in monitoring and reporting web traffic, eCommerce tracking and advertising performance. With these amazing tools provided by Google, we can track where people are clicking, how they move through your website, and how they got there. This is a means to advertising smarter and developing a model to attract inbound traffic that has a higher rate of new prospect or client conversion.
Consistent Reporting, Interpretation & Insights
Now you may be asking, what does all of this data mean? Honestly, it’s just about everything you could ever want to know about your marketing, target audience and behaviors of each. We cover a plethora of information in website traffic reporting, including:
- Keyword Page Rank on Google, Bing, Yahoo!
- Volume of Searched Keywords Relative to your Business and Website
- Keyword Counts, Opportunities, and Research
- Most Visited Content Page Views by Location, Link Source, and Web Browser
- Total Visitors and Unique Visitors to your Website
- Social Media Activity
- Advertising Performance
- Advertising Insights and Data
- Conversion Insights and Data
- Ad the list keeps going, and going, and going. More analytics are always available upon request
Website Recovery
Have you ever experienced losing an important document and having to restart the entire process? Well WebMarkets creates backups so you never have to worry about losing your website or any of its assets.
Google Compliance
Before you go live you want to make sure that you are Google Compliant. This means edited, 'non-spammy' content; titles and headings that match your content and behind the screens, data that Google can read. Hint: Go to your web page, or any web page and hold "Ctrl U" from a windows pc. This will bring up the page's source code that the Googlebot crawls.