new medical website checklist
When launching a new website or managing your existing website, we have found that many website lack the foundations to be launched correctly. So, the minds at WebMarkets have assembled a new website checklist guide for others to utilize as a resource to correctly launch and manage your website.
Step 1: Consider the Behavior of Your Target Audience Before You Build
As a digital marketing company, we believe that our clients deserve to be kept in the loop so that they can see the results in which they’ve invested. Clients will often reach out to us to help them better understand their Google Analytics. With this in mind, we’ve prepared this guide to understanding your analytics to spot yearly trends and put yourself in the driver’s seat.
Always enable HIPAA best practices in all areas of your website,
social media ads
, and patient databases.
Where Will Your Visitors Come From?
With Google Analytics you can find out more about your audience. You can see the demographics of your visitors, what devices they’re accessing your website through and how they’re engaging with your content.
What Content Will Your Website Visitors Read?
Websites often lose track of current trends and search engines praise websites that are constantly releasing new content. If you aren't posting on your website, it's dying. Blogs allow for new articles of content and maintaining visitor retention.
Step 2: Research the Perception and Preferences of Your Target Audience
Unique Website Design
Website Design & Development is the creation or remodeling of a website and obtaining a well known presence within Internet. Sounds easy, but how can we create success online? The main focus of using Internet Marketing is to find success on the internet by increasing web traffic, community awareness, brand loyalty, creating a beautiful design, and the end user's potential to buy. WebMarkets has the ability to drive traffic to your website with its content management system, web traffic reporting and intuitive internet marketing techniques.
Mobile has now surpassed television as the #1 media consumed per person. Over 90% of Americans utilize mobile phones as their primary source of the Internet. Is your business taking advantage of the many assets mobile marketing provides?
At WebMarkets, we specialize in the DNN content management system. As the preferred website CMS platform for end users and developers, we are confident that DNN is the platform for your business.
What is Your Brand?
If you don't know your brand identity, you better figure that out. When defined correctly, brand messaging can be a wildly effective and profitable tool. A company should be passionate about their brand and should have the right amount of competitiveness in order to seize hold of their choice industry. By being unique (having a perk, "a look", a catch, etc.), and appealing to the particular audience's style and demand, smart businesses and organizations can hold power over less attractive and memorable company's, creating a winning brand.
Step 3: Build with Website Tech that is Robust
DNN Website Software and Website Hosting
A good website software can be your best friend, or worst enemy. Make sure you do your own research on what system fits your capabilities. From rookie to advanced, there are website content management systems that can accelerate your coding or drag you down to the world of out-dated. WebMarkets has partnered with multiple website content management systems, but prefers DNN software and DNN hosting companies to ensure the highest quality service, design capabilities, website speed, SEO strategies, and so on. Make sure your website software and hosting plan includes:
- User Friendly CMS Software
- A CMS Software Built for Developer Skills and Speed
- Access to plain HTML
- Fast Loading Speeds
- Proactive Software Updates
- Multiple Server Redundancies & Backups
- 99.9% Uptime & Reliability
- Tier 1 Software Tech Support
- Dedicated IP Address
- Ultimate Website Hosting Security Points
- SSL & HTTPS Certificates
- Full Access to On page SEO
- A Mobile First Methodology
- Multiple User Access & User Logs
- A Great Network for 3rd Party Modules, Functions, and Plugins
search engine optimization
Step 4: Include SEO Strategies & Tactics
Internal & External Link Building
Links to your website from others are incredibly important as a foundational pillar of your SEO Management. To Google, these links are like a personal recommendation that your site is trustworthy and authoritative. The more authority behind the recommendation, the more credence Google gives it. Even if the content on your site is worthy of these endorsements, it is not always a given that you will receive them. That is why link building is an essential piece of your SEO strategy.
For each page, implement the necessary diligence to input the correct meta information. This includes a meta title, meta description, headers and a schema to say the least. Google crawls each page like a book, and the right on page optimization keyword synergy and character length will go a long ways to improve your rankings.
Include local geo-tags (city names) on your website and external citation links.
Using paid search marketing features such as PPC solutions allows you to effectively reach your intended audience on any budget, at any time. By utilizing Google Search Advertising, any business can quickly place their ads in front of their ideal target client, customer or patient.
If you choose to use a paid traffic or media strategy, be sure to build a landing page designed specifically for this paid strategy. Don't fall for the simple home page landing destination. Build something from a paid medium that is built to convert that niche traffic.
Develop Unique Website Content
Unique content is content that is only found on your website. Regardless of age generation and buying behaviors, storytelling and flow is what enables content to be compelling. But its how you communicate your text and image content that will equate to increased conversions, leads and sales. If you are targeting consumers 18-34, context that has a narrative rather than a bunch of selling points will resonate better. This can be in the form of real stories based on personal experiences or through the creation of fictional personas to present information in a way that can always relate.