Boise's Best Orthopedic & General Surgical Care
Gustavel Orthopedic
Independent Doctors of Idaho | Better Care. Better Choice. What's Best For You
We Listen | Self Assessments | Integrity Mental Health
North Bay Eye Associates

Building brand equity in healthcare

Problem: For thousands of healthcare clinics and hospitals, social media today means effectively communicating with millions of consumers every day at a low cost. Social media marketing means branding your products and services through communicating value and raising awareness for the future.

With millions of consumers using social media across the globe, it is only natural for business of all types to try to engage the masses. Thousands of companies are racing to create a presence on Facebook, Twitter, YouTube, and other social media networks to communicate value and brand their company.

Solution: WebMarkets helps to identify which social media platforms are best for your business and it's target market. We custom design & create social media business pages to increase consumer awareness, brand loyalty, lead generation and sales by:

  • Growing the social media audience
  • Engaging with your patient followers
  • Building a loyal brand equity
  • Paid social media advertising
  • Strengthening your website's SEO
  • General, geographic, behavioral, and interest based demographic targeting methods

Social media advertising caters to the needs of practice management, clinic administration, and physician preferences.

Do you need to access new medical cases according to specific and targeted patient demographics? Do you want to brand your medical practice in a unique way? Do you prefer to scale your advertising budget?

The correct social media advertising plan will:

  • Alleviate Patient Communication Issues
  • Develop Patient Relationships
  • Extreme Brand Awareness
  • Targeted Audience Building
  • Patient Interaction & Engagement
  • Patient Lead Generation
  • Low Cost Traffic
  • Content Design + Management
  • Advanced Data Analytics, Reporting + Conversion Tools

Social media advertising is the process of building your brand equity via content and social media channels, including:

  • Create Custom Content
  • Improve Lead Generation
  • Track and Measure Using Google Analytics
  • Market to Specific User Demographics
  • Improve Search Engine Optimization
  • Market to Specific User Interests
  • Integrate Content w/ Blogs & News Feeds

Increase awareness w/ social media marketing

Social media marketing has several significant methods to increasing consumer awareness about your products and services:

  • Design Content to Specific User Psycho-Demographics
  • Paid Social Media is the most Cost Effective in the Industry
  • Builds Consumer Trust
  • Increases Consumer Loyalty to Existing Customers
  • Facilitates Viral Marketing
  • Increase Brand Awareness to Existing Customer Friends & Colleagues
  • Communicate to Local & National Markets

Which social media platforms are the right fit for your medical practice objectives?

Facebook Advertising.

Facebook is the largest and most used social media on the web. Are you utilizing Facebook properly?

Instagram Advertising.

Instagram is growing at a rapid rate for consumer between 15-40. Is this your target demographic?

Twitter Advertising.

Tweets are indexed by Google faster than any other content on the Internet. How do you tweet?

YouTube Advertising.

YouTube is the 2nd largest search engine in the world and has the capability to captivate your target, in-market audience. Ask us how.

LinkedIn Advertising.

LinkedIn in the largest online professional network in the world. What does this mean?

GMB/GBP Advertising.

Google Business Profile, formerly known as Google My Business, has a tremendous impact on your website's local and mobile search rankings, with a layer of social clout.

TikTok Advertising.

Utilizing TikTok video marketing to the right audience can bring an incredible amount of exposure to your medical practice. Find out how.

Pinterest Advertising.

Aside from the Social SEO attributes, Pinterest allows users to bookmark, save, and share your medical content with others.

Maximizing the value of social media advertising in healthcare.

maximizing the benefits.

How is your practice maximizing the potential of social media? Social Media is how healthcare practices create a strong brand equity and reliable reputation for their medical providers, procedures, and medical health benefits.

leverage the cost savings.

Social media advertising typically costs 62% less per lead than traditional marketing, has higher conversion rates, and gives your current and potential patients the opportunity to engage and communicate back to you, while also referring their friends and family to your practice.

patients connect with medical practices and providers they know and trust.

60% of social media users purchase the products from the businesses they follow. Does your business have an effective social media campaign strategy? Social media marketing is no longer an option, but a must.

Social Media business pages are a great way to brand your company's individual products, services, and competitive advantages. The business pages enable the social media visitor to discover, evaluate, and purchase your products directly from your social media business page.

What value does social media marketing bring to your medical practice or hospital? Social media is used to effectively brand your company, increase awareness and generate additional revenue. It is the most cost effective way to accurately communicate to your potential and existing customers.

permission based marketing for your medical practice.

Social Media Marketing is based on a concept known as permission marketing. Permission marketing allows your medical practice to consistently contact your target patient population at their request. As you develop a patient and grow the right audience, your social media followers can interact in two way communication with your practice while staying updated on providers, procedures, and medical health benefits of your medical specialty.

social media can make or break your medical brand.

Social Media Marketing is how companies create a strong online brand and reliable reputation for their products and services online. Social media marketing costs 62% less per lead than traditional marketing, has higher conversion rates, and gives your current and potential customers the opportunity to engage and communicate back to you.